Our Tokens Could Become a Defacto Currency for Online Gambling

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JoyToken Media

JoyToken Interview - @JoyToken - Blockchain Expo North America Santa Clara 2017
Joy Token - ICO
Joy Token ICO Review: Gaming on the Blockchain
ICO Joy Token - Crypto Economy World Tour - London
ICO "JOYTOKEN" interview with Andrew MacDonald [ENG]
London ICO Crypto Economy Conference - Gaming, Gambling & Competition
Why This New Platform Could Capture a Large Share of the $51 Billion Online Gambling Market
  • Historically there have been only three recession-proof markets: alcohol, tobacco and gambling. Alcohol and tobacco are in decline, but online gambling is growing at about 10% year-over-year
  • Despite its fast growth, online gambling still has three big structural problems (described below)
  • JoyToken’s innovative blockchain-based platform largely solves two of the problems, and addresses the third.

The $51 Billion Online Gambling Market is Growing Almost 10% per Year


Size of the online gambling market in $ USD billions.
Source: Statista.com

How it works currently
JoyToken will get developer games licensed and compliant
JoyToken offers a 4 step solution for developers
Operator A
Joy Gaming Ltd
Operator B
Developing games in the gambling industry can be a difficult and lengthy process; especially when confronted by a low revenue share, regulatory requirments and integrating your games in the big game providers backend. The larger game developers have their own in-house game development teams and tend to use only a handful of independent game developers, leaving the smaller independent developer with limited access to this ever-growing market. Likewise the end users (game players) miss out on potentially exciting new games and must trust online casino operators who offer little transparency to their players.
Additionally, the current business model of traditional developers isn’t reaching all potential players; particularly millennials who want more from their gaming experience; including financial anonymity, trust and transparency.
JoyToken is here to address all these.
Role of Token
  • Enable access to Joy Gaming Protocol
  • Purchase of Game Development API
  • Wagering
700,000,000 JOY
1 JOY = 0.20 USD
Maximum Goal
Hard cap: 46,340,000 USD
Soft cap: 1,000,000 USD
Accepted Currencies
ETH , BTC and Wire Transfer
Token Distribution Date
19th April 2018
Emission Rate
No new tokens will be created
OP - Operations silos | OUT - Outreach silos | TECH - Technology silos
June 2017
OP: 500,000 Seed Funding
October 2017
OP: Onboard advisors from industry and blockchain
November 2017
OP: Joy Gaming Foundation Established
OUT: Speaking At BlockChain Expo
December 2017
TECH: Demo Slot Machine using Smart Contracts
OP: Application for Gambling Developer License
TECH: Launch of Joy Gaming Platform for Developers
TECH: Code Audit
March 2018
OP: Token Sale
April 2018
OP: Token Sale Audit
June 2018
TECH: Games live on Playcosmo
August 2018
TECH: Expansion into Fixed Odds Table Games
OP: Integration to More Platforms & Direct Operators

The Story State of Online Gambling Today: 3 Big Problems Limiting Growth

1. Gamers don't trust the Casinos

Gamers often wonder if the casino cheated them out of their winnings and therefore don’t play as much. They are also reluctant to try exciting new games, if they are not backed by a well known brand.

2. High Costs and High Risks in Launching New Games

Even if an independent game developer creates a fun new game, it is costly to acquire players and offer liquidity, and near-impossible to get a gambling license—the compliance burden is too high for the little guy. Further, the use of third-party payment solutions reduce profits.

3. Lack of Innovation and Monopoly

Due to the high barriers to entry, a few large and boring companies control the online gambling market. They have little incentive to innovate or launch exciting games that could attract new casual gamers (especially among millennials).

How JoyToken Uses Blockchain to Solve the 3 Problems
Joy Token's online gabling platform is comprised of:

A. Blockchain-based ‘Smart Contracts’ to Create Trust

In traditional online gambling, the process behind the result of a game is a ‘black-box’.

A gamer has to blindly trust that game-play was ‘fair’ i.e. the casino did not cheat.

On JoyToken’s platform, a game’s rules are encoded in a transparent ‘smart contract’ that runs automatically and allocates winnings.

At any time, the player can verify that the result is true and game-play was fair.

Smart contracts have two important properties that insure this:

  • Immutable: No one can tamper with the result
  • Decentralized: No single authority has control as exact copies are publicly available on multiple nodes (computer servers)

B. Gamers Control their Funds Using ‘Smart Wallets’

In addition to the fair-play guaranteed by smart contracts, gamers-not the casino-control their funds using smart wallets.

Only when a game ends, does the smart contract access the player’s wallet, crediting or withdrawing tokens depending on who won.

C. Independent Game Developers Can Easily Get New Users and Earn Money in “Real-Time”

JoyToken is a marketplace similar to Apple’s App store. Developers who create innovative games can get users more easily and earn money in “real-time” as the games are played.

D. Game Developers “Ride on the Back Of” JoyToken’s Gambling Licenses

Independent game developers no longer have to worry about gambling licenses or regulatory compliance. Once we approve a new game, it becomes legal to play in all countries where JoyToken operates.

E. Casinos Help Game Developers with Liquidity and in turn get New Exciting Games

Established casinos on the platform offer gamers liquidity (tokens) to play the new exciting games launched by independent developers.

The casinos, in turn, benefit by getting new games. Developers can therefore focus on what they do best—innovate, unleash creativity and offer new, thrilling games!

The 5 Reasons Why We Believe We Can Capture a Large Share of this $51 Billion Market—and Why You should Consider Buying JoyTokens

1. Working Product

The platform is live and users can play our games. Less than 1 in 10 token sales launch with a working product.

2. Distribution Right from Day

We operate an existing online casino (PlayCosmo) with over 20,000 users and 3 independent game developers. We have therefore solved one of the hardest challenges in building a marketplace—the classic “chicken-egg” problem.

3. Large, Fast-Growing, Recession-Proof Market

There are only 3 recession-proof markets: alcohol, tobacco and gambling. Alcohol and tobacco are in decline while online gambling is growing fast. In this type of market, the rising tide lifts all boats. You can make a lot of mistakes and still do well.

4. Solved the 3 Big Fundamental Problems in Online Gambling:

By solving trust we expect to attract many more casual gamers, especially millennials. And when game developers are freed from the burden of acquiring users, offering liquidity and obtaining gambling licenses, they can innovate.

5. A Team of Gambling Industry Veterans:

Andrew MacDonald (CEO) and the rest of the team collectively have over 50 years of experience in gambling. In finance this is known as “category advantage” and highly correlates with success in new ventures.

How JoyToken's Business Model Works

The company will profit in the following ways:

We charge a transaction for every game played. Having eliminated third-party payment solutions, we enjoy higher profit margins than traditional online casinos
Collect fees from game developers for JoyToken API access.
Play Our Sample Game

Announcing our new
blockchain based game.

Our Team
Andrew MacDonald

20 years of experience in Retail and Online gaming working for major blue-chip companies. Successfully applying marketing retention techniques focussing on the individual player as well as ensuring quality game offerings to promote business growth. A keen troubleshooter with a strong data focus.

Mike Leys

Over 34 years of professional experience, including 30 years in marketing sector. Senior Manager and senior marketing specialist with knowledge and proofed involvement in all areas of on and offline marketing and ecommerce across the world. His sector experience includes iGaming, entertainment, mobile, retail, financial services. Since 2005 in the iGaming sector - successfully launching a number of online gaming sites with a focus on attracting quality players.

Steve Giordano Imbroll

Full 10 years of Software Development experience, 7 years of Business Intelligence, Banking and Finances. High skilled product developer for, a.o., Sony, Uber & PKR Technologies. Professional juggler of multiple requests from various departments. Visioner on the intricacies of the company’s performance. Recently fascinated with Gaming and Securities.

Compliance Specialist
Nathen Lockett

Recently graduated from a Red Brick British University (Laicester) with a strong Law qualification. CRM Consultant and Compliance Specialist. Passionate about online gaming and a first-class mind. Have a fresh perspective for the ever-changing gaming environment.

Marketing Partner Specialist
Adam Spargo

Over 7 years of marketing experience in the online gaming industry, with a focus on new player acquisition and a proven track record of developing new business. Heavily involved in the day to day management, Marketing, CRM, Brand, Social Media, Events Management and Sponsorship and the VIP Programme.

Site Leader / Backend Developer
Grzegorz Dymek

13 years of experience in IT sector. 11 years in gambling projects. Likes to build projects from scratch. Currently working on 3rd casino system. Game designer, mathematician, system architect and developer.

Token Structure
1st December 2017 14:00 UTC
19th March 2018 14:00 UTC
Token sale
20th March 2018 14:00 UTC
19th April 2018 14:00 UTC
Sold during Token Sale
Rewards pool
Sold on the platform
Founding team
(3 years vesting period)
Token Sale bounties
Use of proceeds
Legal & Security
This Token Structure is based on a pre-sale of 140,000,000 JOY. This pre-sale amount would be subjected to change due to demand and the token structure would be finalized at the end of the pre-sale. Please look here for any changes.
Discount Rates
Price $0.10


140,000,000 JOY

20th Mar
Price $0.14


105,000,000 JOY

26th Mar
Price $0.15


21,000,000 JOY

1st Apr
Price $0.16


21,000,000 JOY

7th Apr
Price $0.17


21,000,000 JOY

13th Apr
Price $0.18


42,000,000 JOY

Unsold tokens from previous rounds will be moved into the next round. The token sale will automatically go to the next round when tokens are sold out in the prior round.
Mateusz Mach

Forbes 30 Under 30. COO of the Opus Foundations - music streaming platform based on Ethereum and IPFS. Advisor to many blockchain based projects running his own Ethereum focused software development company.

Keld Knudsen

More than 30 years’ experience with blue chip and multinational organisations including American Express, Fujitsu Siemens Computers, QXLricardo.com, Macromedia and Unibet. 8 years’ experience of online gaming, joining Mr Green as CFO during the early start-up phase. With a focus on the big picture, he is passionate about driving strategic and business development through financial information and data intelligence.

Justin Jovanovic

Justin is the Chief Operating Officer of investFeed - the leading cryptocurrency social network – powered by over 105,000+ crypto specific investors and enthusiasts since transitioning into Beta in January 2018. Justin has been a part of several successful ICOs, including investFeed’s, and has a passion for progressive decentralization and blockchain innovation.

Frequently Asked Questions

Supported wallets for the Token Sale include MyEtherWallet, Mist-Ethereum Wallet, Metamask, Parity, imToken, Ledger, Trezor, and others.

You cannot use an exchange such as Bitstamp and Bittrex which manages your keys.

When is the JoyToken Sale? The Token sale is currently scheduled for:

  • Starting date: 20th March 2018 / 2pm UTC
  • Ending date: 19th April 2018 / 2pm UTC

The Token Sale will run over a 31-day period starting from the 20th of March 2018 until 19th of April 2018. The rounds will continue until the cap of 46,3 mln USD is hit or the final round expires. During the Token Sale JOY can be purchased in exchange for ETH, BTC or Wire Transfer, with minimum 100 USD contribution (or equivalent of 100 USD in BTC or ETH). During the Pre-Sale, the minimum contribution is 30,000 USD.

We will never post the token address to anywhere other than the official Token Sale website. Never send ETH, BTC or wire transfers to any address you haven’t first verified the owner of.

Any attempt to send ETH from an unregistered address, or directly from an exchange during the Token Sale will result in not being able to purchase JOY and your ETH may be permanently lost.

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